When designing a brochure for her bicycle business, what is the best way for Jen to present her information?

Using a balanced combination of words and graphics is the most effective way for Jen to present information in her brochure. This approach ensures clarity while also engaging the audience visually. Text provides necessary details such as product specifications, benefits, and business information, while graphics—like images of bicycles or design elements—can attract attention and make the brochure visually appealing.

This combination not only helps convey the message clearly but also captures the interest of potential customers, making the brochure more memorable. It strikes a good balance that can cater to different learning styles, as some people may prefer to read text, while others might respond better to visual information. This strategy enhances overall communication effectiveness, making it more likely that the target audience will absorb the information and recall it later.

While options focused solely on text or graphics might simplify the design, they could miss the chance to effectively engage the audience and communicate essential details about the business. A colorful brochure with minimal text may create visual interest but could leave potential customers confused about the offerings, missing important information that could influence their purchasing decisions.